The 2014 Winter Olympics in Sochi, Russia will undoubtedly be the most technologically advanced games yet, with sponsors such as Samsung handing out freebies, gear companies pumping the latest advances, and the buildings housing the games themselves having been designed with the greenest technology around. In fact, the influx of Olympic-related personnel and equipment into Sochi in the months leading up to the Games have placed the city among the Russian towns ranking the most advanced in telecommunications and information technology infrastructure.
Samsung WOW’s the Crowd.
It’s obvious that social media will play a huge part in this year’s Games. Having unveiled their “Samsung Smart Olympic Games”initiative, Samsung plans to do their part to seamlessly integrate technology into the Olympic experience. Samsung’s Wireless Olympic Works app will allow users unprecedented real-time information on their favorite events, athletes, and medal rankings. Users can personalize the app according to their interests, share information with other WOW users, and post this information to other social networks, making WOW the ultimate tech tool for the Olympic fanatic.
Athletes with the App Advantage.
Technology won’t only be helping the spectators- athletes will be benefitting from technological advancements this year as well. Apps such as Coach’s Eye provide trainers with unprecedented real-time feedback on an athlete’s performance by breaking down event footage into extreme detail. Trainers can then make suggestions as to how athletes can improve mid-performance- a true Game changer.
The Green Medal Standard.
The 2014 Sochi Games are setting a new standard for environmental construction in an effort to reduce the impact of the Games on the region’s environment and natural resources. Eco-roofs and solar power will be assisting in the heating needs of the buildings, and LED technology will illuminate self-powered street lights utilizing photo-electric transformers and wind energy.
Galaxy for All! Samsung has also released a special Olympic-themed version of the Galaxy Note 3, and will be providing every single competing athlete at the games a free device- whether or not they place in their event! The official phone of the Sochi 2014 Games, this special Galaxy Note 3 will work seamlessly with the WOW app, encouraging athletes to connect via social media with their fans.
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